ABOUT

PR0JECT:


adv

For this gym advertising campaign, I crafted the hairstyle and wet effect. The look was designed to amplify the models' strength and dynamism, evoking the intensity of movement and the raw energy of athletic performance. Every detail, from the sculpted hair to the glossy finish, was conceived to seamlessly align with the brand’s bold and powerful aesthetic.
Year
2024
Photographer
Arianna Genghini
Creative Director
Roberta Console
Client
Forma Studio
Service
Hairstyle & FX Specialist

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